ODO 24 services – our mission
Our mission is to build safe working environments that ensure full compliance with regulations and cyber resilience. By choosing ODO 24, your organisation gains not only professional support, but also peace of mind that challenging topics are in the best hands.
Scope of GDPR services in the media and marketing industry
Data security in media and marketing – business case
The media and marketing industry relies on intensive processing of personal data – from email addresses and demographic data to information about user behaviour online. In the context of the GDPR, the challenge is not only to obtain marketing consent, but also documenting its source, controlling data retention and transparency of profiling mechanisms used. Large agencies and publishers simultaneously run many campaigns and analytical tools at once, which makes it easy to lose control over the scope of the information processed or inconsistencies in communication with recipients.
ODO 24 implemented GDPR solutions for advertising agencies, media houses and online publishers. As part of the projects carried out, we updated privacy policies and marketing consent mechanisms (including in CRM, mailing and e-commerce systems),we developed communication templates meeting GDPR requirements and conducted training for creative, sales and IT departments. As a result, our clients regained control over data processing, reduced the risk of complaints to the supervisory authority and strengthened trust in relationships with users and advertising partners.
The media and marketing industry relies on intensive processing of personal data – from email addresses and demographic data to information about user behaviour online. In the context of the GDPR, the challenge is not only to obtain marketing consent, but also documenting its source, controlling data retention and transparency of profiling mechanisms used. Large agencies and publishers simultaneously run many campaigns and analytical tools at once, which makes it easy to lose control over the scope of the information processed or inconsistencies in communication with recipients.
ODO 24 implemented GDPR solutions for advertising agencies, media houses and online publishers. As part of the projects carried out, we updated privacy policies and marketing consent mechanisms (including in CRM, mailing and e-commerce systems),we developed communication templates meeting GDPR requirements and conducted training for creative, sales and IT departments. As a result, our clients regained control over data processing, reduced the risk of complaints to the supervisory authority and strengthened trust in relationships with users and advertising partners.
GDPR and cybersecurity – challenges for the media and marketing industry
In an era of personalisation, campaign automation and dynamic omnichannel activities, companies process vast amounts of user data – in CRM systems, advertising platforms, analytics tools and marketing automation platforms.
The GDPR regulates the principles of processing personal data, enforcing transparency, purpose limitation and control over consents. However, effective data protection is not just about regulatory compliance – it is also about genuinely securing IT infrastructure against attacks, data leaks or unauthorised access.
Without strong cybersecurity mechanisms – data encryption, access management, activity monitoring or regular vulnerability testing – even GDPR-compliant systems remain exposed to serious incidents. Combining legal and technological protection is now essential for maintaining customer trust and brand reputation.
We use recognized international standards.
This is how you recognize quality
We use recognized international standards. This is how you recognize quality
CIPM
Implementation of privacy and personal data protection system
ISO/IEC 27001
Information technology - Security techniques - Information security management systems
ISO/IEC 29134
Information technology - Security techniques - Guidelines for data protection impact assessment
ISO/IEC 27001
Privacy information management system
ISO 31000
Risk management - Principles and guidelines
PRINCE2 and SMC™
Project management methodologies
ISO 19011
Guidelines for auditing management systems
ISO/IEC 27005
Information technology - Security techniques - Information security risk management
Looking for solutions tailored to the media and marketing sector? We invite you to work with us!
What our customers say about our services
Marcin Wieczorek
„I am very impressed with the high level of substantive expertise of the training staff"
From 13 to 17 March I attended the "Course for Information Security Administrators" organized by ODO 24 sp. z o.o. I am very impressed with the high substantive level of the training staff and the comprehensive program. Working as an ABI requires knowledge not only of legal provisions but also of IT matters, which ODO 24 took into account. Noteworthy is the curriculum, which gradually introduces increasingly advanced nuances of personal data protection, starting from the legal basics and ending with practical aspects of auditing and working with documents within a company. The complete set of materials, editable documents and publications I received will facilitate my daily work as an ABI. I can certainly recommend ODO 24 as a reliable partner offering training services of a high standard.
Magdalena Węglewska
„We can wholeheartedly recommend ODO 24 as a professional and reliable partner"
For many years we have consistently placed great importance on the protection of the personal data of our customers as well as our employees. We took an active part in creating the "Code of Good Practice for the Protection of Personal Data of Customers and Potential Customers,” developed jointly by GIODO and the Polish Automotive Industry Association. Due to the complexity and variability of the rules on personal data protection, as well as Mazda’s dynamic development in Poland and the increasing volume of data we process, we decided to entrust the ABI function to a company specialized in this field. The decision to use the services of ODO 24 was primarily influenced by the experience and competence of the team of experts, the comprehensiveness of the offering and its flexibility in adapting to our organization. After a year of cooperation we can recommend ODO 24 as a professional and reliable partner.
Agnieszka Karłowicz
„A practical approach, continuous advisory availability, and positive working relationships"
We have been working with ODO24 for over a year. For us it has been a year of peaceful breathing and a sense of security: at least regarding personal data protection :-) The people at ODO are professionals who explain matters that are incomprehensible to the average person in an understandable way. They understand not only their profession but, which is very important to us, business and its requirements. A practical approach, constant advisory availability, and great relationships — all of this means I can recommend this Company to anyone who wants to work and sleep peacefully.
Tomasz Siwicki
„I recommend the company ODO 24 as a professional partner"
For several years we have been cooperating with ODO 24 in the field of personal data protection. A professional team that efficiently helped us to comply with the requirements of the GDPR. We make use not only of the experts’ knowledge but also of professionally prepared e‑training, thanks to which we were able to train several hundred employees in a very short time. I highly recommend ODO 24 as a professional partner delivering services at the highest level.
Opinion of the participants
Opinions4.9
(173)
(173)
Tomasz G.
2 years ago
I wanted to thank you for the wonderful training I've had at your company, the materials were very well prepared, and the instructor has shown tremendous knowledge and experience.
Aleksandra P.
2 years ago
Training at a very high level, I highly recommend!!! Training materials very useful in everyday work.
Sławomir M.
2 years ago
Mrs. Mecenas, it was an honor to be able to take part in this training, and thank you very much for your professional approach and valuable practical guidance.
Wacław T.
3 years ago
The IOD course organized by ODO24 has met all my expectations, a very practical approach, concrete examples and professional support.
Maria K.
1 year ago
The training was conducted in a way that was understandable even to those without previous experience in this field.
Piotr N.
10 months ago
Very good training, a lot of practical examples, a little bit too little time to ask questions, but overall I'm satisfied.
Anna W.
8 months ago
A professional approach, a great atmosphere during the training, the instructor answered all the questions thoroughly, and I highly recommend ODO24!
Jan K.
1 year ago
It's the best personal data protection training I've ever had, specific examples from real life, not just a dry theory, I recommend it to anyone who works with GDPR.
Katarzyna J.
6 months ago
The training meets my expectations. A lot of practical knowledge, good materials. The only drawback is too much group, so less time for individual consultations.
Michał L.
4 months ago
Excellent training! A very competent conductor with vast experience. Everything explained in a clear and understandable way. The training materials are very useful.
Joanna D.
3 months ago
I recommend ODO24 training to anyone seeking a sound knowledge of the field of ODO: professional service, excellent organisation and excellent teaching facilities.
Andrzej S.
2 months ago
Sometimes the pace was a little too fast, but the conductor was happy to return to the topics discussed earlier at the request of the participants.
GDPR in media and marketing – questions and answers
How much do GDPR services cost for the media and marketing sector?
The cost depends on the scale of data processing, the number of communication channels and the tools used for campaigns. We offer packages including audits, adaptation of privacy policies, consent mechanisms and agreements with partners. We prepare quotes individually – including for agencies, publishers and media houses.
What GDPR problems most commonly occur in media and marketing?
The most common are lack of GDPR-compliant marketing consents, improper use of cookies and non-transparent communication with the user. Also problematic are undocumented data processing arrangements and a lack of clarity about who in the project is responsible for the data.
Do I need consent for every mailing or remarketing campaign?
Yes – every form of marketing contact requires an appropriate legal basis, and often also the active consent of the recipient. We help set up a consent system and its recording, including within mailing tools and CRM.
Which data are most at risk in marketing activities?
Contact, behavioural, location and demographic data, as well as profiles created on the basis of user activity. The risk increases when using multiple systems and advertising tools without a coherent data management policy.
Does the GDPR also apply to data collected by advertising campaigns on social media?
Yes – data collected via lead forms, pixels and other tracking tools are also subject to the GDPR. You must ensure appropriate legal bases, information for the user and suitable relationships with partners (e.g. Facebook, Google).
Won't the implementation of the GDPR slow down campaigns or the agency's daily work?
No – we implement solutions that integrate with current tools and processes. We work so that the GDPR supports transparency and professionalism, rather than limiting creativity.
Does ODO 24 know the realities of agency and editorial work?
Yes – we have worked with digital agencies, publishers, content platforms and creators of 360° campaigns. We understand how marketing works and how to combine effectiveness with compliance.
Can I take advantage of a free initial consultation?
Yes! We offer a free consultation for marketing agencies, media houses and publishers – we will discuss your needs and help plan GDPR-compliant solutions without unnecessary formalities.
Our greatest value is the trust of our customers.
How can we help you?
Write or call, we will find a solution
